Case Study
Apple Topline
Improving data-to-insight velocity through AI-assisted reporting, guided query building, and a scalable enterprise design system
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Hi there,
I’m Tom Feeney,
I’m Tom Feeney,
a Senior Product Designer
for enterprise AI, data platforms, and design systems.
I turn ambiguous 0-to-1 challenges and complex workflows into clear, scalable products through product strategy, information architecture, interaction design, and systems thinking.
Currently open to new opportunities.
Tom Feeney
With 15+ years as a Senior Product Designer, I have shaped enterprise software, AI-powered reporting, data-rich internal tools, and safety-critical HMI for Apple, Tesla, Audi, eBay, and other technology companies.
My work combines product strategy, information architecture, interaction and visual design, research, and prototyping. I partner closely with Product, Engineering, Data, and executive stakeholders to align direction and carry ideas through the full product lifecycle from discovery to implementation.
I do my best work in ambiguous 0-to-1 spaces and complex workflows that need structure. The goal is always clarity, usefulness, and trust—making sophisticated products easier to understand without oversimplifying what matters.
Selected Work
Selected product design case studies showing how I frame complex problems, define product direction, build scalable systems, and carry work from research through implementation.
Case Study
Audi ADAS HMI
Unifying five safety-critical ADAS scenarios through spatial UX, glanceable feedback, and reusable interaction patterns
View Case StudyCase Study
Tesla
Improving operational clarity across Fleet and Energy applications while scaling an Enterprise Design System across 8+ teams
View Case StudyUX Process
My process starts by defining the right problem, understanding the people and systems involved, and aligning success criteria before moving into interface design. I use research, workflow mapping, information architecture, prototyping, experimentation, and implementation review to reduce ambiguity and deliver products that balance user needs, business goals, and technical constraints.
Discovery
- Stakeholder Alignment & Interviews
- Qualitative & Quantitative Research
- Journey, Workflow & Service Mapping
- Competitive & Heuristic Evaluation
- Research Synthesis & Prioritization
Define
- Problem Framing
- Product Opportunity Prioritization
- Product Strategy Alignment
- Information Architecture
- Success Metrics & Product Analytics
Ideate
- 0-to-1 Concept Development
- User Flows & Interaction Models
- Rapid Functional Prototyping
- Interaction & Visual Design
- Cross-Functional Design Reviews
Test
- Hypothesis & Experiment Planning
- Prototype & Variant Creation
- Usability Testing & Experiment Launch
- Behavioral Data & Insight Analysis
- Iteration, Optimization & Design QA
Skillset
My core skills span product strategy, complex workflow design, interaction and visual design, research, AI-assisted prototyping, design systems, accessibility, and cross-functional delivery.
Facilitation
- Discovery-to-Implementation Leadership
- AI Workflow & Trust Reviews
- Technical Co-Design with Product & Engineering
- Constraint-Driven Product Discovery
- Executive & Cross-Functional Alignment
UX Design
- Research Operations & Synthesis
- Complex Workflow Design
- AI-Assisted Prototyping
- Data-Rich Internal Tools
- Trust, Explainability & Human Control
UI Design
- Component Architecture & Governance
- Conversational Interface Design
- Confidence-Aware Interface Patterns
- Error, Fallback & Guardrail Patterns
- Responsive & Multimodal UI Systems
Product + AI
- Enterprise AI Product Design
- Structured Conversational Workflows
- Human-in-the-Loop Design
- AI Evaluation & Feedback Loops
- Model Behavior & Usability Evaluation
AI Sandbox
Two functional AI-assisted products showing how I move from product definition and information architecture through interaction design, visual direction, testing, and front-end implementation.
Kaiju Run | 怪獣ラン
Kaijū Run is a playable AI-assisted browser game that demonstrates end-to-end product design, game UX, visual direction, and front-end implementation.
The experience combines atomic attacks, shield mechanics, enemy waves, gameplay statistics, dynamic content, and trivia into a compact, responsive arcade system.
AI accelerated concept exploration, visual direction, gameplay systems, and front-end development; iterative play-testing and design judgment shaped the final experience.
AI Enterprise UX Intelligence
AI Enterprise UX Intelligence is a human-in-the-loop enterprise AI triage product that transforms notes and support tickets, URLs and uploaded documents into prioritized issues, ownership recommendations, business impact and confidence scores, and actionable next steps.
The human-in-the-loop workflow helps Product, Design, Research, Support, and Engineering teams move from fragmented evidence to structured action while preserving human review and decision control.
Digital Sandbox
A curated space for visual experiments, photography, illustration, and AI-assisted image studies that sit outside my product design case studies. This page is intentionally image-led: a place to show creative range, art direction, composition, mood, and craft without forcing every piece into a formal work story.
Toolbox
These are the preferred tools that I've been working on to streamline my creative process. I'm always open to learning new methodologies, approaches and strategies to hone my craft.
Testimonials
What others say about working with me
“We handed Tom a complex HMI UX problem and he returned with a vision that was not only functional, but beautiful. He consistently brought thoughtful systems thinking, strong visual design, and a deep understanding of the driver experience to challenging interaction problems. Tom has a talent for turning complexity into elegant, intuitive solutions that feel both advanced and natural within the vehicle environment.”
CHRISTINA SCHMID
Project Lead
at Audi
“Tom led the creation of our enterprise design system from the ground up, and it quickly became the foundation for every internal team across Tesla. His work dramatically improved UX consistency and engineering velocity.”
KARLYN NEEL
UX Design Manager
at Tesla
“I had the pleasure of working with Tom at Tesla, where he consistently brought strong UX thinking, thoughtful product design, and a clear, strategic approach to complex challenges. He has a real talent for turning ambiguous requirements into intuitive, polished experiences that balance user needs with business goals.
PATRICK LONG
Senior UX Designer
at Tesla